Services

 
 
“The frankness of the presenter made it clear what her communication paradigm is. In other words, she puts her own advice in to practice.”
— Workshop Participant, 2021
 

Cultural Responsiveness & DEI Trainings

IMRG provides training to develop strategies that illustrate a sincere understanding of various perspectives, experiences and ideologies as it relates to their product development and consumer engagement. Workshop and training topics include:

  • Creating Culturally Inclusive Communications Strategies & Messaging

  • Inclusivity in Market Research Project Design

  • Race & Media: Examining Media, Race and Political Movements (15 hour course)

  • Best Practices for Nonprofit Communications & Marketing

  • Incorporating Diverse Perspectives in Marketing and Brand Development

  • Creating Inclusive Discourse in Marketing Strategies

  • Public Engagement Bootcamp 101

Research

Inclusive Market Research Group assists brands with gathering information about diverse audiences and consumers in an effort to craft and develop products and messaging that incorporate diverse audience’s experiences. Through our qualitative consumer insight research findings gathered from interviews, focus groups, surveys and ethnography studies, IMRG helps brands develop messaging that connects with culturally diverse audiences.

Perception Surveys

Idea Generation, Message Testing & Test Market Tracking

IMRG facilitates and analyzes survey data to help brands and organizations gain a better understanding of how the public perceives their organization. These insights can help inform engagement strategies and outreach efforts to shape brand awareness.

Brand Development

At IMRG, we help businesses with branding efforts that are reflective of the diverse audiences in their target market. Our job is to help brands use our research to create a memorable and personal experience for their consumers, while highlighting knowledge and sensitivity of issues impacting various communities.

DEI Strategic Planning

We build DEI strategies that speaks to the organization's needs, we like to get a pulse on company culture and the experiences of team members through 1:1 interviews, focus groups and surveys. Based on the insights collected, we develop a DEI strategic plan that may include trainings and initiative recommendations, speaking directly to the identified needs.