Market Research Fail: Louis Vuitton unveiled a $1,366 'Jamaican Stripe Jumper' inspired by the island's flag, but the pullover features the wrong colors

Louis Vuitton is the latest label to have a market research fail. The luxury brand is under fire for selling a pullover sweater inspired by Jamaica's national flag — but the expensive item featured the wrong colors.

This is another unfortunate example of how an organization’s lack of preparation and inclusion of diverse perspectives led to misinformed product development. Incorporating cultural insights into one’s product development is essential is ensuring your brand doesn’t miss the mark.

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