Using Insights to Build Connection & Understanding
Insights. Strategy. Impact.
At Inclusive Market Research Group (IMRG), we are guided by a Black woman-led vision. As a comprehensive market research firm, we are committed to supporting nonprofit organizations, Fortune 500 companies, higher education institutions, small businesses, and government entities. We specialize in delivering critical insights that highlight the experiences of diverse communities, empowering our clients to make informed, strategic decisions. Our expertise includes a wide range of tools, such as focus groups, interviews, surveys, and ethnography.
Our mission is clear: we strive to enrich company branding, elevate marketing strategies, and enhance communication efforts by fostering a profound understanding of diverse markets and experiences.
Our Services
At IMRG, we harness the power of insights to assist organizations in constructing comprehensive, inclusive communication and outreach strategies. Alongside our offerings of DEI training and strategic planning, our methodology revolves around employing a racial equity lens that is firmly rooted in rigorous research.
Case Studies
Through our efforts, clients have successfully connected with their desired target audiences while gaining profound insights into their unique lived experiences. Whether through perception surveys, interactive focus group dialogues, or impactful DEI training, our endeavors have consistently uplifted marginalized communities.
Thoughts & Musings
The significance of DEI has ignited extensive discourse among experts. At our core, we stand as industry thought leaders and active contributors to this conversation. Explore the latest news, invaluable insights, and reflections from our team encompassing topics spanning market research, DEI initiatives, and beyond!
About Us
Steered by a Black woman, IMRG stands as a comprehensive research firm that bridges brands and organizations with insights drawn from diverse communities. This connection paves the way for crafting culturally astute branding, communication strategies, outreach, and engagement. Our exceptional grasp of diverse audiences, derived from meticulous research and strategic planning, fosters an environment of cultural consciousness and genuine audience interaction.