Non-profit organizations enhance communities by providing services and resources, oftentimes with a mission to advocate for a cause. Funding may be limited, so ensuring you are distributing funds to the right projects that will benefit your target audience is essential. While the goal of non-profit may not be to generate income, effectively engaging the community and the organization’s target market is essential in ensuring the overall success of the organization.

Non-profits may be passionate about their mission, but unfortunately, many non-profit organizations do not know how to properly engage audiences who may benefit from their services. Below are a few ways non-profit organizations can benefit from market research:

• Identifying the right audience - Market research allows non-profit organizations to specifically target areas with individuals who can specifically benefit from their resources. Depending on where the non-profit is located, understanding the surrounding environment and its community members is essential in ensuring you’re reaching your desired audience.

• What are the most effective ways to get audiences engaged? – Perhaps you assume there is a need for your non-profit in your community; how do you engage community members with your non-profit’s mission? Market research can help you identify the best strategies to engage the public and optimize community engagement. Assuming you know a community’s problem and solution without consulting with its members can limit your impact and waste resources.

• Do my services need to be altered to adjust to the changing social climate? – There’s nothing worse than developing initiatives or products that do not address the current needs of your target audience. An organization created 10 years ago, may not have considered many of the things plaguing the community currently. Thorough market research can assist non-profit organizations in ensuring their programs and services are aligned with the shifting issues that are currently impacting the target community.

• How can your organization maximize its impact? You’ve developed superior programming to provide resources for your target audience. You’ve consulted the experts and high-profiled thought leaders in your industry. You’ve secured grants to help ensure your organization is successful. But how do you ensure your non-profit organization is doing everything possible to have a long-term impact on your target audience? Market research allows non-profit organizations to consider the identified needs and wants from the community to ensure their mission connects directly with those concerns.

• Building a solid communications strategy from your research – Now that you’re surveyed your target audience and developed initiatives that specifically address their identified needs, it’s time to design a communications plan that incorporates your consumer insights. You can now engage your target audience through specified social media engagement and media outreach with clear and precise messaging themes. Your marketing and public relations strategies now have clear direction with a guaranteed impact.  

 Sign up for our freemium webinar Thursday, June 24th at 3 p.m. EST to learn more! Register at https://zoom.us/webinar/register/WN_xzphVEt4TSOUd2jX4MDqgg. You can also visit www.inclusivemarketresearchgroup.com to learn more.